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Your Business Website – Time for a Re-vamp?

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Jason Bott
ByPor Jason Bott

Jason has been working as a consultant and project manager with enterprises of all sizes for over 20 years. His expertise lies in utilizing technology to solve problems that reduce costs and increase profits. He has been instrumental in implementing successful software projects for Shell, NOV, C&J, Nabors, Total, Halliburton, Baker Hughes, Noble, American Tower, AIG, NASA, Nike as well as many smaller firms.


Sometimes, you just have to accept that it’s time for a change. Things get worn out, get left behind the times or simply outlive their usefulness. A website is no different…


If your business website still looks like a remnant of a bygone era with a lovely patterned background or tiled pictures of your dog, it may well be time to bring it into the 21st century. People make decisions quickly when they arrive on a page, and if they assume a website hasn’t been updated since 2001, then they won’t stick around.

Similarly, someone’s initial thoughts on your site will also be negative if they encounter too much, too soon. No one wants to be greeted by a wall of text outlining how amazing whatever you sell/make/do is, they need something that is straight to the point and catches their attention.  Your front page should be clean and its content concise. It should entice the visitor to want to know more about what you offer, not overwhelm them with information.


This is, of course, much simpler when you ensure that it is user-friendly. Obscurely-named internal navigation buttons will confuse people and likely make them leave in frustration. You should also include your links at the top and bottom of the page to facilitate their usage.


Even if your website ticks a lot of the above boxes, you made need to redesign in order to keep up with modern trends and social media. Including buttons to allow people to share and like your content brings rewards, and if you want to include forums, social media can also be integrated there.

At times the evolution will be your own. If you rebrand your company, your business website will need to change to reflect this and to update any content which has been rendered redundant. If your company wants to take advantage of the growing ecommerce market, introducing this to your site also means a redesign to accommodate online stores, checkouts, credit card payments, social media, etc.

Responsive design

So now you have a nice, shiny website, with social media integration and a web store, but does it work? A 2015 report showed that 80% of internet users use their smartphone to access the web. That accounts for a lot of potential traffic lost if your website isn’t rendered correctly to take advantage of this. You will need to make sure that your site is mobile friendly to guarantee that you’re not potentially missing out on this lucrative market.

In summary, if your website looks bad, is difficult to navigate and doesn’t have any interactive content or potential for sales or any other calls to action, then you need to think about how you can change things and add to it. You have a few options, but it really boils down to whether you have the skill/time/patience to do it yourself, or if you’ll entrust the task to a web design company. Either way, remedying the aforementioned problems is a must in this tech-filled, competitive, consumerist world.