Technology Back to Blog

Ada Lovelace, Nearshoring Pioneer

ada lovelace nearshoring pioneer
4 minuteminutos readde lectura
Rafael Ríos
ByPor Rafael Ríos


Nearshoring, according to Wikipedia, is the strategy used by businesses when they take their operations and processes to companies in nearby countries. However, do we know when this model appeared in relation to technology companies?

We could go back to the start of the 17th century, when a Nearshoring pioneer named Ada Lovelace worked this strategy to communicate with people located in other cities of England and Italy, and with whom she together developed algorithms and the first data code. 

A Bit of History About the Lover of Numbers 

The Lover of Numbers, as Charles Babbage called the daughter of the famous poet Lord Byron, considered herself an analyst and metaphysicist. When Ada Lovelace was just 17 years old, shortly after making her debut in society, it was her tutor, Mary Somerville, who presented the girl to Babbage at an exhibition. He showed her a 60cm-tall brass mechanical calculator that he had made– a device that immediately captivated Lovelace’s imagination. She and Babbage exchanged correspondence about mathematics and sciences over almost 2 decades, from 1835 to 1852. Among her writings, Ada dedicated one to Babbage’s invention. She also established a link to the system of perforated cards in Babbage’s machine, realizing that it was quite similar to the era’s complex weaving looms. “When she observed that the Analytical Machine weaves patterns just like the Jacquard loom weaves flowers and leaves, she showed what imagination can reveal, and what math alone can’t,” reveals an article that was published a few years ago. 

Apprentices and Teachers of Nearshoring 

Between 1840 and 1841, Lovelace also maintained correspondence with Augustus De Morgan, her math professor living in London, who turned into her tutor. De Morgan taught mathematics at the university level; he was a very important person in the development of symbolic logic.

Originally published in 1843, Ada Lovelace’s book includes her translation of a text from the Italian mathematician, Luigi Federico Menabrea. In it, he argues the plans of Charles Babbage for a machine computer. She also includes her own reflections on the subject, along with explanatory notes that introduce a novel algorithm, considered by some experts as the first line of computer programming in history.  

Collective Nearshoring and New Technology 

Ada’s research definitely reflects a collective effort, enriched by the collection of different experts’ thoughts, from different cultural and intellectual areas. 

At WebCreek, conscientious of this collective strategy, we have worked for over 2 decades in the Nearshoring model. It allows us continuous collaboration among our 5 offices located in the same time zone as our US and Canadian clients. Our creative, development, QA, and project lead teams– distributed across Mexico, Colombia, Ecuador, Peru, and the United States– develop prototypes and code in various tech languages. These are then turned into web platforms or mobile applications, well-thought for users in the energy and logistics sector, among others. 

Of course, the communication tools of Ada Lovelace’s era have been replaced and made agile by the internet and other instant messaging platforms like Slack, WhatsApp, and videoconferencing that makes virtual meetings possible. With these, our teams connect on a daily basis to provide updates and plan tasks.

Ada Lovelace herself, in her notes, examines how individuals and society relate with technology as a tool for collaboration. And this aspect hasn’t changed much since her time; technology connects people and, at the same time, people connect to one another to achieve common goals. That’s how we continue connecting the dots, through proven success strategies like Nearshoring.