Creating a unified branding message for an education app
The impetus for this branding design was the development of an app for picking up and dropping off school kids. We had to decide from which point of view we should begin the design process. It had to encompass stakeholders ranging from teachers, to school kids, parents, and administrators.
In the end, we decided to focus more on teachers, since they would be the ones administering the process. The goal was to make it visually interesting, with a color palette that helped to define functionality, and which also balanced the need for clarity, youthfulness, and reliability. The result was a simple geometric icon with an accompanying design environment. We succeeded in conveying the point of the application while speaking to teachers' sensibilities.