Analyzing a company's process to express it simply to clients in a fun video form
We created a video for BLIMS based on their Transportation Management System (TMS) to help them express the overall concept of their solution to potential clients. TMS is a holistic, deep dive into the ultra complex world of logistics, which can be difficult to explain in friendly terms, especially to potential clients already saddled with large work loads.
To overcome that complexity, we used animated characters in easy to understand positions and situations. We didn't go into the specifics of the software, since it wasn't salient to the situation. The point was to communicate problems that people in the logistics industry can have, and explain visually how TMS can solve them. We also gave the video a sense of humor to help lighten the mood on a sometimes dense topic.